MY STORY
Stones Unturned began as a humble venture at local suburban weekend markets in late 2009, around 1,000 km north of Western Australia. After relocating to Perth in mid-2012, I continued participating in a variety of weekend markets, showcasing my handmade creations — from knitted scarves to baby shoes — as part of the local handicrafts scene.
These early experiences were deeply rooted in creativity and passion. The response from customers was overwhelmingly positive — many praised the quality and uniqueness of my work, and about 85% would ask if I’d return the following week or if I had a store or website they could visit.
That genuine connection with people, and their continued encouragement, inspired me to take the next step: expanding my small business beyond the local market. Today, I’m proud to launch Stones Unturned as an online jewellery store, bringing my designs to a wider audience. With the continued support of my community, I hope to grow this venture and share my passion for handmade, meaningful pieces with customers around the world.
Why I Named My Business “Stones Unturned… Treasures Are Hidden Within Us”
The name Stones Unturned came from a story that deeply inspired me — a story of quiet courage, resilience, and the belief that greatness often lies hidden just beneath the surface, waiting to be uncovered.
The Story Behind the Name
Lesley was the first woman in her family to choose a career in mining — a decision that took everyone by surprise. Her family wasn’t against her ambition, but they struggled with the thought of their daughter leaving home — the one who brought warmth, laughter, and care into their everyday lives. Still, they supported her, knowing that her dream was bigger than their fear.
Once she joined the mining company, Lesley quickly proved herself. She worked hard, stayed cheerful, and earned the respect of her peers. One day, the company received an unusual request from a client seeking a rare, multicoloured gem said to be buried deep in that mine. The boss gave the order: “Leave no stone unturned.”
The team searched tirelessly. Days turned into weeks, then months, and still — nothing. Eventually, most gave up. But not Lesley. Even exhausted, she kept going, determined not just to meet a goal, but to discover something meaningful.
And then, when she least expected it, while resting against a rock wall, a shimmer caught her eye. There it was — a breathtaking gem exactly as described. Her perseverance had uncovered what no one else could find.
What It Means to Me
That story stayed with me because it reflects what I believe: there is something rare and valuable inside each of us — a creative spark, a passion, a dream — waiting to be revealed. My small business began at weekend markets with handmade crafts and slowly evolved into something much greater, powered by persistence, purpose, and the people who believed in me.
“Stones Unturned” is not just a name — it’s a reminder to keep searching, creating, and growing… because the true treasures often lie hidden within.
